Saturday, January 14, 2012

Introducing The Marcelle® BB Cream: Finally Canada's Very Own BB Cream!


I'm so excited to announce that Canada is getting it's very own BB Cream!  I had the opportunity to work with this product when I did the makeup for Isabelle (PR Director of Marcelle) and her colleague a few months back for the Marcelle/Annabelle Beauty Premiere and I was quite impressed!  Read on to see the press release and a special offer just for you awesome readers!



PRESS RELEASE
January 2012

Marcelle® proudly introduces the first Canadian-made BB Cream formulated specially for Canadian women in pharmacies as well as mass retail stores! The Marcelle® BB Cream will be in stores on February 6, 2012.

BREAKTHROUGH INNOVATION
Inspired by a trend that perfected skin and enhanced complexions all over Asia, Marcelle® formulated its own BB Cream to cater the needs of Canadian consumers. This multi-purpose skin care cream is morethan a  tinted moisturizer or simple make-up base. It perfects the skin to reveal a more even epidermis and well-hydrated, flawless complexion, all in one. Ideal for any age and any skin type, the Marcelle® BB Cream  comes in two shades and is suitable for a wide variety of carnations thanks to its self-adjusting pigments that transform and adapt to skin tone.

What’s a BB?
Moisturizing skin care, tinted corrector and make-up base all in one, Marcelle® “BB” stands for Beauty Balm, as it truly enhances your natural beauty.  We have also seen the expressions Blemish Base, Blemish Balm and Beauty Base.

How to use the Marcelle® BB Cream, in 3 different ways:
1) The Marcelle® BB Cream is a day cream which should be applied after the skin has been properly cleansed as a corrective tinted moisturizer. For a more intense moisture surge, the BB Cream may be applied on previously moisturized skin.

2) Use it alone or over your moisturizer to unify your complexion.

3) Use it as a make-up base under foundation for total coverage and improved stay-on power.

THE MULTI-TASKING SKIN ENHANCER!
BB Cream embellishes the skin of the girl who requires a basic moisturizer, it unifies the carnation of the woman who is looking to hide a few blemishes and it provides the ultimate coverage to the make-up user who follows it with her usual foundation! BB Cream takes on the role you want it to play!

THE FIRST CANADIAN-MADE BB CREAM

Moisturizer, corrector and make-up base all in one:  


THE ULTIMATE SKIN ENHANCER!

8 IN 1 MULTI-BENEFITS
This Beauty Balm with self-adjusting pigments, powerful antioxidants, aloe and chamomile does it all for your skin:
-Minimizes the appearance of imperfections and pores
-Evens out skin tone
-Provides an excellent make-up base and replaces primers
-Matifies skin and controls shine
-Offers immediate and long-term hydrating benefits
-Soothes and calms skins
-Protects from premature aging and environmental stresses
-Promotes skin regeneration

It perfects the skin to reveal a more even epidermis and well-hydrated flawless complexion, all in one.

FEATURES
-Ultra-lightweight formula leaves skin with “nothing on” feel
-Oil free
-Non comedogenic
-Paraben free
-Dermatologist tested
-Hypo-allergenic
-Perfume free
-Ultra-hygienic airless tube-pump

KEY INGREDIENTS
Hyaluronic Acid
Aquaxyl
Glycerine
Vitamin E
Aloe Vera
Green Tea & Camomile
Soft Focus Powders

BENEFITS
Improves skin elasticity, helps minimize wrinkles
Moisturizes and helps correct imperfections
Antioxidant to protect skin
Soothes & hydrates
Stimulates, reinvigorates & soothes
Light-reflecting, enhance complexion

Marcelle® BB Cream will be available at pharmacies and mass retail stores across Canada as of February 6, 2012.  Suggested retail price: $22.95, 45 mL

Offered in limited quantities while stocks lasts, beauty trend-setters like you will be able to order BB Cream as early as January 16, 2012. Sold at its regular price of $22.95, shipping is FREE with any purchase over $25.00 before taxes at shop.Marcelle.com. Offer starts January 16, 2012.

Stay tuned for a more in depth review from yours truly!

No comments:

Post a Comment